How Can Startups Get Better at B2B Sales?

Do you wish to increase the percentage of your sales figures? Well, who doesn’t want to? Here are the things that you could do as a startup without breaking a bank. 

  • Research
    To be able to carry out successful sales in a B2B system, you have to know the company inside out and reach to the heart of the company’s requirements. Independent research helps to cut down the reason for asking unnecessary obvious questions and fast forwards the sales process. 
  • Getting maximum information
    Asking the right questions is really important. And the way you ask questions is makes a lot of difference. Ask open ended question. The lead should NOT be able to answer questions using a simply yes or no. Such questions will help you gather rich data which could help you improve and come up with the best sales strategy to get you a deal with the desired company. Do not make assumptions about what your buyer needs as that reduces the chances of finalizing a deal. 
  • Understand the answers
    Hearing the answers is not enough, you need to listen carefully and understand the emotions, thoughts and ideas that they wish to convey. The buyer must feel that their judgments and opinions matter and are being considered. Being a good listener can literally be the difference between a losing and winning a deal.
  • Teach more than sell
    Nobody likes a pushy sales person. Once you’ve understood what their business is and what their current set of challenges are. Genuinely try to help them with or without using your product or what you are trying to sell. This improves your chances of becoming a trusted contact for the lead and will very likely result in their in a direct or a referral sale.

What is your take on B2B Sales?
Please feel free to comment and tell how you would improve sales on a startup budget.

About CauseCode: We are a technology company specializing in Healthtech related Web and Mobile application development. We collaborate with passionate companies looking to change health and wellness tech for good. If you are a startup, enterprise or generally interested in digital health, we would love to hear from you! Let's connect at
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