India has it’s share of problems in healthcare, with a large customer base looking for solutions; these are also lucrative business opportunities.
1. Digital Health Record
Close to 70% healthcare expense in India is paid out of pocket. This results in many not having a steady physician or hospital they go to. People migrating nationally and internationally is another reason for the fractured state of personal health data.
With the new Digital Information Security Health Care Act (DISHA) coming into effect soon there is an opportunity for startups to understand the new legal framework and make personal health data more accessible and portable for the patients.
Lack of awareness of nutrition science has resulted in years of word of mouth nutrition advice that either no longer applies or is false. A National Family Health Survey shows that we have a huge population of both people under-nutrition and obese! 20.7% of the women in the country are obese and 20.9% of the women are under-weight.
With a turnover of close to 1.4 billion dollars, a brand like Patanjali proves that there is a huge group of people who want natural, healthy and affordable products.
Nutrition-focused food products or software solutions that help people better understand and manage their health.